Connect Google Analytics and the Meta Pixel
Measure visitors and bookings on your salon page in your own Google Analytics or Meta Pixel. Measuring only happens when the visitor consents.
Want to know how many people view your salon page, or what your ads on Facebook and Instagram bring in? Connect your own Google Analytics or Meta Pixel. Saloon passes the visits and bookings on your online profile and booking page to your account.
What is passed on
- Views of your salon page and your booking page.
- The start of a booking.
- A completed booking, with the booked services and the amount.
- Joining the waitlist.
No name, e-mail address or phone number of your client is passed on.
The visitor's consent
As soon as you connect something, Saloon.nl asks visitors of your pages for consent with the Cookies on Saloon.nl banner. Visitors choose Accept all or Necessary only, or decide themselves under Settings. Google Analytics only loads after consent for Analytics, the Meta Pixel only after consent for Marketing. Through Cookie settings at the bottom of the page, a visitor can change their choice later. If you connect nothing, no cookie banner appears.
Connect Google Analytics
- In Google Analytics, look up the measurement ID of your Google Analytics 4 property: under Admin, at your website's data stream. It starts with G-.
- In Saloon, go to Settings › Integrations.
- Choose Google Analytics and click Connect.
- Paste the ID under Measurement ID and click Connect. It then says Connected.
Connect the Meta Pixel
- In Meta Events Manager, look up your pixel's ID at your data source. It consists of digits only.
- Leave Automatic advanced matching off for your pixel, so no client data goes with it.
- In Saloon, go to Settings › Integrations, choose Meta Pixel and click Connect.
- Paste the ID under Pixel ID and click Connect.
To change an ID, use Manage and Save. Disconnect stops the measuring. You need the permission Has access to business settings for this. You set it under Settings › Team members › Permission roles.
Frequently asked questions
Does Saloon see my Google Analytics figures?
No. Measuring happens in your own account. In Saloon you do see your own figures at the top of Online profile: New customers, Sales and Online bookings.
Why do I see fewer visitors than I expect?
Only visitors who consent are measured. Anyone who chooses Necessary only is not counted.
Can I add another tracking code, such as TikTok's?
No, only Google Analytics and the Meta Pixel.
Saloon says my ID is not valid. What now?
Check that you copied the whole ID. A measurement ID starts with G-; a pixel ID consists of digits only.