Manage message and marketing consent

For each client you record which messages they want from your salon. Saloon has two kinds: messages about appointments and marketing messages. Each has a box of its own.

Two kinds of message

• Appointment notifications: confirmations, reminders, changes and cancellations of appointments, and waiting list messages. Saloon sends these when Email notifications is on.
• Marketing messages: messages to bring the client back. Saloon only sends these when Customer accepts marketing messages by email is on.

What Saloon sends as marketing

Right now there is one marketing message: Reminder to rebook, by email. You switch it on or off in Marketing › Automations, and for each service you set after how long it goes out. It only goes to clients who consented to marketing, and never to a blocked client. Every marketing message has a link the client can use to unsubscribe.

Where consent comes from

• A client you add yourself: both boxes are ticked. Untick marketing if the client did not agree to it.
• A client who books online as a guest: appointment messages are on, marketing is off. The booking page does not ask for marketing consent.
• An imported client: the consent in your file. If your file has no column for it, the import asks you once for the whole file.
• A client with a Saloon.nl account: under My salons they choose per salon whether they want messages about appointments and offers. That goes straight onto the client card. When Saloon makes a new client card for the account, marketing starts off on it.

Change a client's consent

1. Go to Customers, open the client and choose Actions › Edit customer data.
2. Go to Settings.
3. Switch Email notifications under Appointment notifications on or off.
4. Switch Customer accepts marketing messages by email under Marketing messages on or off.
5. Click Save. On the Customer data page you see the current choices under Notifications.

You need Can create, edit and delete clients for this. You set it in Settings › Team members › Permission roles. Who changed the consent and when, also when the client did it themselves, is in the client's History.

When a client unsubscribes

If a client clicks unsubscribe in a marketing message, or the email service reports that the client marked it as spam, Saloon switches off all marketing for your salon. Messages about appointments keep coming.

Frequently asked questions